NFL hopes NAFTA talks resolve dispute over Super Bowl broadcast in Canada

The National Football League is hoping the renegotiation of the North American Free Trade Agreement will be the impetus for Canada to reinstitute a policy that requires Canadian broadcasters retransmitting the Super Bowl to show Canadian-market advertisements. NAFTA allows Canadian cable providers under certain circumstances to retransmit U.S. broadcast signals without the consent of the copyright owner. For all programming except the Super Bowl, Canada implements a policy known as “simultaneous substitution.” Simultaneous substitution is when a television signal is...