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EU TTIP Proposal On GIs Pushes Other Routes Over Trademark Protection

February 6, 2015 at 12:54 AM
BRUSSELS -- The European Commission is pushing the United States to agree to utilize several existing U.S. legal mechanisms separate from U.S. trademark law in order to ensure the protection of European geographic names for food and beverages under the Transatlantic Trade and Investment Partnership (TTIP). The EU proposal for protecting geographical indications (GIs) -- laid out in a November 2013 paper seen this week by Inside U.S. Trade -- foresees as one option using "standards of identification" established...

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